Cycling in Sydney Australia
GM anti-bike ad is making a Twitter storm
Some of you may have seen this ad for GM in the US where they are trying to convince students that cycling is embarrassing and that they should buy a GM car.
The @GM twitter stream is awash with apologies.
I tweeted something about it and I think I got an @mention within about 20 seconds.
Tags: advertising, anti-bike, cars
Replies to This Discussion
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Permalink Reply by timothy.clifford on -
I think the original ad targeted at college students was offering them a discount. Maybe not a $20K discount but as Si points out, cars are cheaper in the US.
But why a college kid needs a large SUV is beyond me. Maybe they need it to carry all their Giant bikes?
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Permalink Reply by Martin Geliot on -
Or Baa Baas, if they are studying farming or textiles
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Permalink Reply by Al on -
Nah more Made in China models are cheaper remember also these are a car of choice for many companies....
all so pricey but
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Permalink Reply by Ride2Wk on -
And to make it even worse GM made the poor guy wear a bike helmet - ugh.
Well done on the comeback by Giant!
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Permalink Reply by Al on
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any viewing of who killed the electric car would testify to the interesting antics....oh what a feeling gm....
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Permalink Reply by Ben on -
Am I the only one that wondered if this was an ad about genetically modified bikes?
I think the risk of GM bikes hybridising their non-GM cousins is significantly overplayed in the media, esp given the 1m buffer zone that GM-bike-riding cyclists must leave around their bikes at all times.
And that report about the child's leg that mutated into a rubber tree after getting hit by a GM bike is pure fantasy.
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