Cycling in Sydney Australia
The green, sustainable team is to be sponsored by one of the world's biggest explosives manufacturers, a company which seems to have trouble stopping nasty chemicals escaping from its plants.
Is this a good thing? Or is it a joke? (Boom, boom!)
EDIT: Here is the press release.
01 May 12 [May Fools' Day?]
Orica New Naming Rights Sponsor for GreenEDGE Cycling
Following one of the most successful debuts in the WorldTour of cycling,
GreenEDGE today announced a three-year co-naming sponsorship with leading
global mining services company Orica Limited. As of this year's Giro
d'Italia, the team will change its name to Orica-GreenEDGE.
"This is a rare and fantastic opportunity to secure the founding co-naming
sponsorship with this ground-breaking sporting venture. GreenEDGE is the
first Australian team at this level and it offers Orica a powerful sports
marketing platform, perfectly aligned with our values and drivers," says Ian
Smith, Managing Director and CEO of Orica.
"Cycling is dynamic, competitive and truly appeals to a global audience. We
have a lot in common with the team; we're both multi-national organisations
with an Australian DNA, and we share mutual aspirations driven by a focus on
innovation and team work. This sponsorship forms one of the strategic
platforms for Orica to increase its brand presence in key global markets and
we're convinced that the world-class performances of this team will help
provide ongoing global exposure," Smith continues.
Team founder and owner, Gerry Ryan said, "We're extremely proud to be
teaming up with Orica in our debut season and onwards. It's the perfect
partner for us and we couldn't have found a more ambitious and forward
thinking company to get onboard.
"We have had a dream start to our sporting goals, winning big races and
putting GreenEDGE on the map in professional cycling. This relationship with
Orica, and our existing partners, will continue to make GreenEDGE grow - for
the athletes, for our fantastic fans and for cycling in general. It's a
significant milestone for us," Ryan says.
The Orica logo will feature prominently on the team kit at its Grand Tour
debut and at this year's Amgen Tour of California. A whole new visual
identity for Orica-GreenEDGE will be launched before the world's biggest
race: the Tour de France at the end of June.
Orica will also become the co-naming sponsor of the women's team run by
GreenEDGE and Orica have signed a memorandum of understanding to establish a
three-year sponsorship agreement.
Orica is the global leader in explosives, mining chemicals and mining
services and Australia's largest chemical company. The company has operated
for nearly 140 years and employs more than 15,000 people in 50 countries.
Orica's core strategy is to be the global leader in the provision of high
service, critical consumables to the mining, construction and infrastructure
markets. Through the development of market-leading technologies, Orica has
improved the efficiency, productivity and safety of our customers'
GreenEDGE is the newest team on the pro cycling WorldTour and the first
ever Australian team to make the most prestigious ranks of cycling. Created
by long-time backer of Australian cycling, Gerry Ryan and run by Shayne
Bannan who was the High Performance Director at the Australian Institute of
Sport for more than two decades. GreenEDGE got has gotten off to an
impressive start in its debut season, winning 11 races so far - including a
monumental win by Australian Road Champion Simon Gerrans in the classic
race, Milano-San Remo.
The team boasts some of most exciting talents in the sport and has a wealth
of experienced riders like Stuart O'Grady and Robbie McEwen to guide them.
GreenEDGE also runs the professional women's team, GreenEDGE-AIS, with an
equally successful debut season, boasting more than 14 wins, including the
classic, Tour of Flanders.
I wonder how Phonak is travelling.
powered by Floyd's balls
Well, how about a bit of cyclist-driven pressure on Orica?
You're sponsoring our default national team ... clean up your act.
Figure quoted is $5 million a year.