Cycling in Sydney Australia
An appropriate promotion I'd say.
All I have to say to the below statement is how and why? It is not like getting an actual bike to ride yourself.
Statement from Cycling Australia CEO, Graham Fredericks
"Subaru will assist our various disciplines of cycling to a wider audience and help us showcase the amazing talent we have in this country. This agreement allows us to bring our international stars into Australian homes whilst developing the profile of our emerging talent racing in our elite domestic events.”
Statement from Amy Gillett Foundation CEO, Tracey Gaudry
“The Amy Gillett Foundation is excited that Subaru will be recognised as a major partner supporting shared respect and safety on-and-off our roads into the future.
“Subaru’s DNA of delivering some of the world’s safest vehicles as evidenced by its 5 star ANCAP safety rating provides the perfect synergy for the Foundation as we actively pursue our mission of safe bicycling for all Australians and our vision of zero bike related fatalities.”
Statement from GreenEDGE General Manager, Shayne Bannan
“For GreenEDGE this partnership is extremely valuable on several levels. With Subaru, we’ll have access to the perfect vehicles for all our different purposes and demanding tasks throughout the season. Also, and just as importantly, we’ll be part of great initiative promoting sustainability, safety and the joy of riding bikes. It’s great to see a big, international brand like Subaru support such a valuable cause and we are very happy to be a part of it too.”
Makes us cyclists feel all warm and fuzzy about Subaru when we hear they are supporting our sport/hobbie/favoured transport means. They are trying to get us to buy an all wheel drive to carry our bike between rides. Oh, and they have this big thing about selling cars based on an active lifestyle (bit counter-productive I know) and safety. So, all Subaru marketing has cars with bikes and kayaks on top of them, and they show how committed to safety they are but supporting the AGF et. al.
Disclaimer: I drive a Subaru, I bought one to carry my wife and my bike and my kayak safely between rides/paddles. I hope I win the competition.
That was my first thought too. *gag*
Nice use of the word 'synergy', just can't get used enough in marketing press releases.
most of us are not anti-car, we just want safer access, and recognition in URBAN planning that the single occupant motor vehicle is something of a failure as an urban peak transport system. For most of the country the car is non optional.
That doesn't have a lot to do with subaru, and doesn't have a lot to do with cycle racing, good luck to em as far as I'm concerned.
and what do the idiots drive that tear up and down our narrow local street, noisy bloody Subarus. The noise is stress inducing, the speed is dangerous anywhere and extra dangerous on our local roads where children no longer play because we have idiots in Subarus that think they are rally drivers.
Let the car industry take over the safety of streets in the early 1900s and you get todays car centric transportation system. So let them get in control of the direction they want bikes to go in, extreme sport, danger, excitement and not transport and guess where that will go for us.
Take the spot out of transport.