Check out a somewhat sceptical Geraldine Doouge with this story from the ABC this morning.

Views: 94

Comment by Colin on June 8, 2008 at 11:53am
In 2006 I bought a second-hand car. It was the classic "one-lady owner", and the old rego paper was in the glovebox - that one lady was Geraldine Doogue!

Very Seinfeldesque. I get a strange feeling listening to Geraldine on Radio National while driving her old car.
Comment by Simon Sharwood on June 8, 2008 at 5:10pm
Interesing item. The buyers reckon they need to more than double participation rates to be profitable, and aim to do so with $6k and under bikes and converting customers to a new bike every three years.
Comment by Jonathon Troy on June 10, 2008 at 9:45am
Given the number of people I know who are still riding $6 bikes in excess of 3 years old I am wondering if the buyers are in for a shock.
Comment by Simon Sharwood on June 10, 2008 at 9:57am
I have not represented this faithfully. the owners want to sell sub $6k bikes because they figure above that, the LBS and specialists rule. Average bike price is $550 and at that price I imagine plenty of punters get to the point after not too long where they look at repairs/replacement parts and just buy a new bike instead. Not very green, of course ...
Comment by Jonathon Troy on June 10, 2008 at 10:24am
I still think they may be in for a shock. I know people in the building I work for who are still using ye olde Shogun trail breakers (hell one even uses an olde cyclops mtb he picked up in Kmart years ago! - he is looking at upgrading or so he tells me).
I know two people who blog who use dept store bikes websites are
& I wrote to Steve G who writes the bike of doom website when I wrote a piece in my own blog ( on bike snobbery. He stated while he urges people not to buy dept store bikes you can get a lot of milage out of them for your money, providing you maintain them. The budget bicycling blog includes a ride log & according to the website is looking at getting 6000 km out of the bike this year.
Comment by Jonathon Troy on June 10, 2008 at 11:59am
You are spot on Dave about the injuries. I think that the apparent simplicity of cycling (just sit and pedal) often leads new cyclists to overlook issues such as stopping distance, braking (front brakes are more effective than the rear) and the need for safety equipment helmet, lights at night etc.
Comment by Farnsy on June 10, 2008 at 3:09pm
Ahh, I thought of that (ie the injuries) too. However "Supa Cheap Cycles" (or whatever they are going to call themselves) suggests a new model for cycle retail. I imagine they may well organise "how to ride" classes for new cyclists (aka POBs, or People on Bikes). The Supa Cheap model is to maximise the yield from POBs so they will be looking to sell POB's anything they can ("would you like spare tubes with that?").

One of the more interesting issues is going to be which major cycling brand signs up with Supa Cheap. Trek?
Comment by Jonathon Troy on June 10, 2008 at 3:31pm
Who knows they may even put Cell bikes to shame?
Comment by Colin on June 10, 2008 at 3:47pm
Their goal is to be a category killer - the type of store that when people think "bike" they automatically head to Super Cheap. They won't sell K-mart stuff, and they won't sell bikes over $6,000, but they plan to dominate everything in between. I think they're gonna make life very hard for the average LBS, just the way that Bunnings and Mitre 10 made life difficult for small hardware stores.
Comment by Colin on June 10, 2008 at 3:51pm
Wow Dave, 22 seconds apart with those two posts - yours had more detail, but we both had the same conclusion. All I'd add is that the Chinese copy 'em strategy will lead to masses of well-built bikes that are very cheap - a good thing for cycle commuting, if not for those who love style and uniqueness.


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