A little bit lame

Comment

Comment by GK on November 12, 2009 at 5:40pm

Before we used a womens leg as our blog link we ran a male leg for over 6 months, since the womens leg our click rate to our blog has gone up by 38%. It is the general public, both male and female that regularly follow our blog.

"more boys club crap" seems verbal male generalisation is more acceptable than visual female objectification. Oh but you weren't meaning to generalise? well i wasnt meaning to objectify.. but there you go.

Comment by Mucho Grando on November 9, 2009 at 9:33am

As a female cyclist seeing the poster on the right does not make me want to enter the competition. It makes me roll my eyes and think, "great, more boys club crap".

A near naked girl, on the floor, covered in paint splatters and bruises, exactly what are you giving away, her clothes? Art lessons? It has absolutely nothing to do with the Giant bike being given away, and 'Movie Posters' generally have something to do with the actual movie it's advertising.

There is a time and place for that style of photography and the BFF certainly isn't it. I'm glad Mc Cyclery decided to pull it. Now if they can explain why they need an image of a woman with no pants, sitting on a bike in stilettos for their blog link on an otherwise really well put together website? It completely turned me off reading their blog.

To Justin Fox: The woman in the Cycles Gladiator poster is depicted as a goddess, empowered, strong, flying through the air. It's a celebration of women and her chariot is a bike. What is your poster saying about women?

As a designer, surely you are supposed to fulfill the brief, not create something that 'you are into'. If this is fulfilling the brief Mc Cyclery gave you, I would love to see what it consisted of.

Comment by vished on November 6, 2009 at 11:40pm

Have a look around, sex sells in Sydney... it's kinda short sighted not to try and at least appeal to a wider demographic than the average male cyclist though...

Comment by Dan on November 6, 2009 at 5:25pm

Interesting to see all the responses to this. I think you've done the right thing, Justin, but not everyone will agree.

To Justinline's point, it does matter if you offend people if those people are potential customers. 'Edgy' campaigns that appeal to a specific segment (and the segment this will appeal to is young males) can be successful in part because they offend people not in the target audience. That in itself is part of the appeal, but for that to work you have to be confident that you do not need to appeal to anyone outside of that segment.

However, if you want to maintain a broader appeal overall you need to be more mindful of not alienating potential customers, even though the campaign might target a specific segment.

As Naomi said, it's all about the brief. There's nothing bad about the design or execution of those posters - they look very slick and well produced. However, it's clear that some people are turned off by them. Whether that matters or not is a commercial / marketing decision.

Comment by Justinline on November 6, 2009 at 5:23pm

Oh man . . . Justin, I'm sorry that you're letting this irrelevant blog post and comment thread affect your plan for the festival advertising. I think there's way more people out there that dig it than not. As usual, only the haters take the effort to spread the negativity, making them look like the majority. I hope you would reconsider your decision and stick to your guns.

In other news: Grant, please don't apologize for the potential that your creative designs might have offended some people. If they're offended, that's their problem and they can "change the channel." That's what it's all about. Put your stuff out there. Some people like it. Some people don't. Life goes on. Naomi also has just as much of a right to put her opinion out there, and she should not be apologetic if it offended anyone either.

Boomshakalaka.

Comment by Pete on November 6, 2009 at 3:52pm

I was trying to illustrate the superb artistic curves of the Campagnolo Mirage Gruppo, whilst at the same time posing the quandary of how well do heels go with Look 256's ?

Comment by Trevor on November 6, 2009 at 2:35pm

Out of curiosity, what were you trying to say with these posters. I dont wanna sound like a prude, or start a fight or enforce my artistic values, but I would really like to know what the objective was of these works.

Comment by Justin Fox on November 6, 2009 at 9:37am

Hi all, just wanted to chime in with an update. After a lot discussion Grant and I have decided to do the right thing, cut our financial losses and pull the poster on the right (of the semi naked girl). Only the poster on the left will be displayed at the MC Cyclery stand at the Sydney BFF. We hope to see you there!

Comment by Bennelong Bicyclist on November 5, 2009 at 9:06pm

I just knew this thread would deteriorate.

Comment by Trevor on November 5, 2009 at 8:44pm

That butt ain't gunna get no rockin' world goin 'round

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