Bikes in Advertising - Rivkin Report

Comment by yogi on August 3, 2009 at 11:45am

I always see some sort of Bike Courier in the background of so many city scenes for adds its almost nauseating. considering they pay actors to do it more that a courier makes in a day.

Comment by naomi on August 3, 2009 at 2:52pm

And when it is an ad for a 4-wheel drive as I noticed recently.

It's quite amazing how many ads have bikes in them for no apparent reason - not part of the story or the product. Seems like it is the must have element in ad agencies at the moment:)

Comment by Neil Alexander on August 3, 2009 at 5:01pm

My wife and I were cycling extras in an ad in the 1980s, so it's not really a new thing. (There is nothing "new" in cycling, anyway.) Can't remember the company it was for but the product was insurance, for cars, if I remember rightly. Some of you might remember the series of ads featuring bizarre, unlikely and complicated accidents where one thing triggered another and on and on until it was almost Armageddon. We were part of a peloton of bicycles in which the front riders fell over a bunch of pipes which had tumbled from the back of the truck. (Makes a mockery of Paul Sherwen's oft repeated advice to always ride at the front of the bunch to stay out of trouble.)

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